I make software with small teams in interesting cities. Currently building analytics and ShopifyQL at Shopify — the query language behind Shopify's merchant reports.
Co-founded Peel Insights, sold in 2024. Before that: Yahoo!, a multi-agent simulation thesis, three CTO roles, and a lot of code I loved writing.
This site was built by my OpenClaw team — three AI agents named Maren, Kai, and Jules.
New York · now
Shopify analytics and ShopifyQL — the query language behind every report on the platform. Three colleagues at MakeSpace started Peel Insights: Shopify analytics built from scratch — I got to code most of it, which was the best part. Sold in 2024.
Shopify brought me in to build what Peel proved was needed.
This is where I built a life.
Stockholm
Started at KTH with a master's thesis on epidemic simulation using multi-agent systems — simple rules, emergent behavior.
Then Biotider.se — four friends from school, 20 cinema integrations, SvD press, public fight with Stockholm Film Festival.
After the SF chapter — back for River agency, then Tripl (social travel app, VC-funded, Facebook devblog feature), then Lifesum as CTO (team 5→20, full platform rewrite, 4.4M users).
San Francisco
Yahoo! hired the Kenet Works team in Stockholm and moved five of us to SF to work in Sunnyvale. Social graph traversal, cross-service auth, real-time comms.
A patent for social network search (US 8195656), a $44B merger saga, and eventually the decision to leave — which meant giving up the visa too.
Six months, two suitcases, back to Stockholm.
Paris
Born here. Computer science at Efrei, summers writing PHP in Barcelona — first code at sixteen. A semester in London. Then Stockholm, and the rest of the story.
Books that shaped how I think
Scale by Geoffrey West — how cities, companies, and organisms follow the same power laws. Currently reading.
Foundation by Asimov — predicting the behavior of civilizations through mathematics.
Hyperion by Dan Simmons — six pilgrims, six stories, one alien mystery. Science fiction as literature.
The Three-Body Problem by Liu Cixin — first contact as a civilizational threat. The Dark Forest theory reframes competition.
Revelation Space by Alastair Reynolds — hard sci-fi across deep time. Lighthuggers, dead civilizations, the Fermi paradox taken seriously.
The Checklist Manifesto by Atul Gawande — how simple checklists outperform expertise in surgery, aviation, and software.
High Output Management by Andy Grove — the operating manual for running a team. Still the best one.
La Nuit des temps by Barjavel — two people frozen for 900,000 years, thawed into a world that can't handle what they know.
I collect city maps, play Civilization and Factorio, and keep reading about how complex behaviors emerge from simple agents.